Abstract
Technology professionals looking to pursue a product management or product marketing career will take away techniques and frameworks critical for their transition and career growth. The audience will also get key nuggets of how I transitioned from a software engineer role to product management to product marketing and to eventually, a marketing leader.
Speaker:
Vijay recently started his marketing consulting practice helping B2B Marketing and Product leaders drive product awareness, adoption and revenue growth. He also coaches technical professionals to transition into and grow in product management and product marketing roles.
Vijay previously was the Head of Marketing at iPass responsible for all things marketing. Prior to iPass, he held product marketing positions at Ericsson and Microsoft. Vijay also held product management roles at Electric Cloud and Juniper Networks after a stint in industry marketing at Aruba Networks. Earlier, he was in software engineering roles at Fujitsu Network Communications.
Vijay is a published author of an Amazon #1 best-seller “Market Leadership” with mention on CBS, FOX, NBC and abc websites. He also has a technology patent.
Vijay holds a MBA from Cornell University’s Johnson Graduate School of Management. He is passionate about entrepreneurship, marketing, running and mountain climbing.