Customer Development

For a startup, getting the first few customers and then scaling them to hundreds, thousands, and perhaps millions is critical. Growth is critical but takes time and resources. Getting started can always be tricky if you are not heavily funded from the get go. In this session, seasoned marketing executives Vamshi Sriperumbudur and Srinivas Penumaka will discuss winning strategies in getting your first customers and then scaling up quickly. The panel will cover both consumer and enterprise customer development.

   

Vamshi Sriperumbudur is a consulting marketing executive and CMO at various companies in the valley. Vamshi brings over 18 years of marketing leadership & execution experience from enterprise as well as consumer technology companies in YuMe, Dyyno, Apigee, and Vitria. He is versatile in omni-channel marketing and stays on top of the latest marketing trends. Vamshi has a master’s degree in Computer Science from the University of Texas at Arlington. He is an active member of TiE Silicon Valley and a mentor.

Srinivas Penumaka is a seasoned marketer, product executive and a serial entrepreneur with over 15 years of experience. Srinivas recently founded his second company, Qwardo to help marketers generate high-quality leads by delivering intelligent engagement via personalized buyer journeys. Prior to Qwardo, He co-founded ReadyPulse in 2011 and led its marketing and product for over 4 years. ReadyPulse was recently merged with Experticity to become the largest influencer company in the world serving over 750 brands such as The North Face and Skullcandy. Srinivas holds an MBA from Santa Clara University.